Denim, the Mother of Modern Fashion

Denim, the Mother of Modern Fashion

When fortune hungry men flooded the hills of the western frontier seeking their fortunes in gold, they did it in denim. Little did they know the tough work pants they wore day-after-day would become the everyday choice for pants for men and women worldwide.

Back in the day, Levi Strauss and Jacob Davis saw they had a good thing and began selling their special brand of hard-working trousers that were sewed and riveted together. The rivets kept the jeans together under heavy strain and the indigo blue was perfect for hiding stains.

Over the years, jeans began to leave the rough and tumble life of a miner for a more, refined life of the movie stars. Both men and women began to shop their love for a good pair of jeans and the world took notice.

Now, denim jeans have become the foundation of fashion and function around the world. Jeans are versatile, affordable, colorful and comfortable. They come in all manner of shapes and sizes to fit any body and any age group.

Denim has become the go-to gear when it comes to dressing up for a party or getting down and dirty in the barn. The right pair of jeans can settle you in for a long day in the saddle or hug your curves and make you feel like a million bucks during a night on the town.

Virtually everyone has a favorite pair of jeans.

Coastal has the denim you desire for any occasion. Workwear to rodeo queen or urban jungle to country nights, we’ve got you covered.

With a great selection of denim from names like Miss Me, Ariat, Rock Revival, Wrangler Western, Rock-N-Roll Cowgirl, and many more, Coastal is the place to go for your jeans.

If you’re looking for your next, favorite pair of jeans, they’re probably at Coastal. Drop in and find them.

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