When someone says, “Wrangler^®,” the first thing that comes to mind is bull riding, bronco busting, and hard-working Americans. Why? Because the Wrangler^® name is one of the oldest and most popular jeans brands around the world – especially in the West, where it got its roots.

Back in the day, Wrangler^® designer Bernard Lichtenstein (known as Rodeo Ben by his friends) worked closely with cowboys to create the perfect rodeo jeans. Today, those jeans can be found on cowboys in the arena and throughout suburban backyards.

Wrangler has every bull rider’s back end covered. A proud sponsor of the Professional Bull Riders Association for well over a decade, Wrangler^® crafts every pair of jeans, every shirt, and every jacket with the same durability bull riders need. So, you know any Wrangler^® gear you buy will last a long time.

Look for the Wrangler^® name. Pull on a pair of Wrangler^® pants, a Wrangler^® shirt, t-shirt, jacket or hat, and you’ll feel a little more of the West coursing through your veins. There’s something about the Wrangler^® name that urges cowboys and cowgirls from all walks of life to breath a little easier and really enjoy what the day has to offer.

Find your next pair of jeans. You’ll find all the Wrangler^® gear you need for the whole family at Coastal Farm & Ranch. Just what the country needs.